Toys R Us to launch ‘Tabeo’ tablet for children

“Toys R Us Inc is launching its own tablet designed for children, to be sold exclusively at its stores, as the world’s largest specialty toy retailer gears up to battle online and big box retailers in the holiday season,” Nivedita Bhattacharjee and Chris Peters report for Reuters.

“The company said on Monday the tablet, dubbed Tabeo, will sell for $149.99 and will be loaded with child-friendly apps and integrated controls that allow parents to customize levels of Internet access for each family member. It will be available starting October 21,” Bhattacharjee and Peters report. “Toys R Us, which was taken private in 2005 by KKR & Co, Bain Capital and Vornado Realty Trust in a $6.6 billion deal, is facing tough competition from rivals including Amazon.com, Target Corp and Wal-Mart Stores Inc, which often sell toys at lower prices.”

Bhattacharjee and Peters report, “The company said the 7-inch, multi-touch table will have wi-fi capability, a 4GB flash memory, and will come with 50 free, preinstalled apps aimed at children.”

Read more in the full article here.

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